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Notes from the practice
How a field day, a roadshow, and a follow-up call are actually run. Written from the work, without invented results.
The call that follows the first meeting
The meeting on the street is only half the work. The call that comes after it is where a brand keeps its word or spends the trust it just earned.
How to read a roadshow after the visitors have left
The set comes down. The useful question is not whether the day looked busy. It is who stopped, what they were asked to do, and what can still be followed.
What has to be decided before a field team goes out
A field day fails in the morning, not in the evening. The offer, the patch, and the way a conversation ends have to be settled before anyone leaves the office.